The Director of Sales is a senior level leader who will report to the station’s Vice President & General Manager and who will be responsible for all sales related revenue streams for our station in West Palm Beach, Florida – WPEC CBS12, WTVX CW34, and WTCN MY15. This position requires an individual who possesses strong leadership skills who can direct a sales management team in managing and creating revenue streams through a multi-screen integrated approach. The candidate must have a successful track record in sales management, staff recruitment and developmental skills as well as excellent leadership capabilities.
In this position you will:
Develop a high performing sales team that meets or exceeds revenue goals by driving client results through creative marketing solutions including continued recruitment, training, and retention of staff.
- Develop sales strategies, plans and alignment in support of revenue goals.
- Achieve client results, satisfaction and retention.
- Effectively manage sales operations including inventory, OSI, SELL, Cognos.
- Ability to ‘bundle’ linear TV and Digital assets for our customers.
- Develop close relationships with clients alongside Marketing Consultants
- Achieve/exceed budgeted financial goals and grow the station's revenue share, with a holistic approach to finding revenue outside of the traditional areas.
- Have an ability to recruit and retain the best talent available
- Train, manage, and motivate all sales personnel and sales management to perform at the highest level
- Lead sales promotions and develop non-traditional revenue sources
- Manage and control sales revenue by pricing our products competitively
- Work with the promotions department to create station initiatives that form partnerships in the community and generate revenue
- Prepares revenue budgets and manages department expenses
- Prepare weekly sales forecasts
- Other duties as assigned
Additional responsibilities will include forecasting, political and FCC responsibilities. Excellent inventory management is essential, and familiarity with OSI and Strata a plus!
Requirements:
- 7-10 years’ experience in TV sales management
- Hands on TV advertising sales and operational background is a must
- Degree in a related field preferred
- Strong understanding of Digital platform and Digital assets.
- Ability to meet revenue budgets via digital interactive and other approaches
- Positive leadership skills
- Highly skilled leader, negotiator and motivator
- Excellent written and oral communication skills
- Proficiency using Word, Excel, PowerPoint
- Familiarity with OSI, SELL, and Cognos preferred
- Must have a valid driver's license and a good driving record
Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace!
